Summary of “Why Apple Is The World’s Most Innovative Company”

The only things more impressive than Apple’s financial numbers are the products that generated them.
Fast Company: What makes a good year for Apple? Is it the new hit products? The stock price?
Did we make the best product, and did we enrich people’s lives? If you’re doing both of those things-and obviously those things are incredibly connected because one leads to the other-then you have a good year.
FC: Given the relentless pace of change in the world, how do you prioritize what Apple is going to spend its time on, which things deserve attention and which things are distractions?
In the scheme of things versus our revenue, we’re doing very few things.
TC: What drives us is making products that give people the ability to do things they couldn’t do before.
What comes with that is trying to anticipate not only the great things that people can use your products for but those things that might not be so good, and try to get out in front of those.
TC: For a casual observer who hasn’t been a user of our products, the thing that they might miss is how different Apple is versus other technology companies.

The orginal article.