Summary of “Facebook starts its facial recognition push to Europeans – TechCrunch”

Facebook users in Europe are reporting that the company has started giving them the option to turn on its controversial facial recognition technology.
Jimmy Nsubuga, a journalist at Metro, is among several European Facebook users who have reporting getting notifications asking if they want to turn on face recognition technology.
In Europe the company is hoping to convince users to voluntarily allow it to deploy the privacy-hostile tech – which was turned off in the bloc after regulatory pressure, back in 2012, when Facebook began using facial recognition to offer features such as automatically tagging users in photo uploads.
Under impending changes to its T&Cs – ostensibly to comply with the EU’s incoming GDPR data protection standard – the company has crafted a manipulative consent flow that tries to sell people on giving it their data; including filling in its own facial recognition blanks by convincing Europeans to agree to it grabbing and using their biometric data after all.
Under the EU’s incoming data protection framework Facebook cannot automatically opt users into facial recognition – it has to convince people to switch the tech on themselves.
A Facebook spokeswoman confirmed to TechCrunch that any European users who are being asked about the tech now, ahead of the May 25 GDPR deadline, are part of its rollout of platform changes intended to comply with the incoming standard.
In the meanwhile Facebook users are being socially engineered, with selective examples and friction, into agreeing with things that align with the company’s data-harvesting business interests – handing over sensitive personal data without understanding the full implications of doing so.
Depending on how successful those tests prove to be at convincing Europeans to let it have and use their facial biometric data, millions of additional Facebook users could soon be providing the company with fresh streams of sensitive data – and having their fundamental rights trampled on, yet again, thanks to a very manipulative consent flow.

The orginal article.