Summary of “How artificial intelligence is revolutionizing customer management”

A few years back, cloud computing transformed customer management, giving every small and medium business access to unified data and communication platforms without the need to make heavy investments in IT infrastructure and staff.
This time around, the next revolution in the space is being driven by artificial intelligence algorithms that help businesses automate customer outreach and make optimal use of data.
AI-powered tools are now helping scale the efforts of sales teams by gleaning useful patterns from data, finding successful courses of action, and taking care of the bulk of the work in addressing customer needs and grievances.
Main providers of Customer Relationship Management solutions have started to invest in the added value of AI. Last year, SalesForce, the leader in the CRM industry, announced Einstein, an AI assistant that, when launched, will be omnipresent across its platform.
The AI Offers app merges data from the company cloud and the Oracle Data Cloud to extract contextual insights into individual customer behaviors and provide personalized offers as visitors browse websites powered by the Commerce Cloud.
Over time, as these solutions continue to process company and customer data, they become more efficient in their functionality.
Amelia is a virtual customer assistant that uses natural language processing to understand customer queries and provide answer based on data gathered from previous interactions and the company knowledge base.
AI-powered customer support and management will surely result in more satisfied and less frustrated customers, and more productive sales teams.

The orginal article.