Summary of “Inside Nintendo’s secretive creative process”

Nintendo is coming out of a rough patch in its 128-year history.
Takahashi paints innovation as a side-product of Nintendo’s working culture – something about which the company has always been notoriously secretive.
In the last few years it has started to open up just a little; its regular Nintendo Direct broadcasts show the faces behind games such as Mario, Zelda, Animal Crossing and Splatoon.
For a long time, the creative face of Nintendo was Shigeru Miyamoto, the creator of Mario – but now there is a newer generation of game creators in the limelight, including Splatoon’s director Tsubasa Sakaguchi, who joined the company in 2004.
Nintendo does not prioritise experience in its hiring, says Takahashi – instead it looks for focus.
“This is the advantage we have at Nintendo as a software/hardware integrated organisation – when we do research for our new hardware systems, our software developers, our artists, our programmers and our hardware engineers all get together and decide what we should aim for. We’ve been doing that for many years.”
Nintendo Labo – the company’s most recent big idea, which uses the Switch console to turn cardboard models into interactive toys – is emblematic of Nintendo’s preference for finding new ways to use old or cheap technology, rather than rushing to keep up with cutting edge.
The remark recalls a philosophy ascribed to legendary Nintendo engineer Gunpei Yokoi who referred to his great achievements – the Game & Watch and Game Boy – as “Lateral thinking with withered technology”.

The orginal article.