Summary of “The Danish Architect Designing the Future”

In 2009, BIG released a manifesto titled Yes Is More, riffing on Mies van der Rohe’s signature aphorism “Less is more.” The book, presented as a graphic novel, documents the firm’s work, including multipeak mountainous complexes in Azerbaijan; the morphing, Hadid-like World Trade Center in Vilnius, Lithuania; and the torqued skyscraper Escher Tower for a Norwegian hotel developer, which weaves three monoliths into one.
In Big Time, a new documentary by the Danish director Kaspar Astrup Schröder, Ingels refers to it as a “Courtscraper,” since the center of the pyramid is left open for a planted courtyard that Ingels likens to a private Central Park.
Like a good start-up, BIG is scalable and self-replicating; the bigger it gets, the more it can grow and the more arenas it can enter.
The perfect merging of BIG’s concerns with those of Silicon Valley might be its designs for the Hyperloop-a hypothetical transportation method that involves carriages speeding through a low-pressure tube.
For Dubai, BIG designed a floating, airportlike Hyperloop station made of warm wood and glass that arcs out in two semicircles with small ports for each car-pod, which band together into cylindrical carriages.
In 2015, BIG’s design replaced Norman Foster’s for 2 World Trade Center, in part at the preference of James Murdoch, whose family’s companies 21st Century Fox and News Corp were going to be the anchor tenants.
These buildings benefit the BIG brand, even when they don’t get built-as long as the viral renderings attract more fans and followers.
You can live in a BIG tower, work in a BIG office, send your kids to a BIG school, tell the time by a BIG watch, sit in a BIG chair, ride a BIG bike, and stream a film about BIG on Netflix.

The orginal article.