Summary of “How Firefox is using Pocket to try to build a better news feed than Facebook”

On this week’s episode of Converge, Pocket founder and CEO Nate Weiner tells us why he sold his company to Mozilla, and how he’s working to build a better version of Facebook’s News Feed into the Firefox browser.
Pocket, which lets you save articles and videos you find around the web to consume later, now has a home inside Firefox as the engine powering recommendations to 50 million people a month.
“We’re testing this really cool personalization system within Firefox where it uses your browser history to target personalized , but none of that data actually comes back to Pocket or Mozilla,” Weiner said.
In a world where trust in social feeds has begun to collapse, Pocket offers a low-key but powerful alternative.
As Mozilla has integrated it deeper into Firefox, Pocket has become a significant source of traffic for some publishers, The Verge included.
Over time, Weiner says, he hopes Pocket will help publishers identify loyal new audiences in ways that can offer new revenue sources to support journalism.
You can listen to it here or anywhere else you find podcasts, including Apple Podcasts, Pocket Casts, Google Play Music, Spotify, our RSS feed, and wherever fine podcasts are sold.
Nate Weiner: We’re testing this really cool personalization system within Firefox where it uses your browser history to target personalized , but none of that data actually comes back to Pocket or Mozilla.

The orginal article.