Summary of “Popular Science”

You are able to take advantage of many Bonnier products, services, and websites without providing any information that personally identifies you by name, address, or other personally-identifying information.
We consider certain identifying information “Sensitive.” This includes your credit card number, income level, or any other information that would normally be considered confidential.
Some types of personal information will NEVER be requested or collected, such as information on your race or ethnic origin, political opinions, trade union memberships, religious beliefs, health, sex life, or sexual orientation.
If a third-party sponsor beyond our control will obtain information that you supply us, we will notify you at the time we collect the information from you.
If you provide us someone else’s personally-identifying information for referral purposes, we may use that information to invite them to visit our websites or to provide them information about our products or services.
We store your personal information on systems behind firewalls that are only accessible to a limited number of persons, each of whom is required to keep the information confidential.
Though we do take appropriate steps to review and update the information that we store to ensure that it is accurate, complete, and current, we also depend on you to update or correct your personal information when necessary.
You will still receive information from Bonnier and its various brands, but we will not share your address information with anyone else.

The orginal article.