Summary of “Apple is ordering so many shows, with nowhere to show them”

Apple has already begun releasing its own projects: it released Planet of the Apps and Carpool Karaoke last year on Apple Music, but its big slate of original content is expected to begin rolling out as early as March 2019.
To prepare for that, the company has greenlit or begun developing an impressive slate of projects: so far, Apple has signed a multiyear deal with Oprah Winfrey to develop new shows, ordered a pair of children’s shows from the creators of Sesame Street, a reboot of the science fiction anthology show Amazing Stories, a Hunger Games-style dystopian show called See, a series from La La Land director Damien Chazelle, a thriller series from M. Night Shyamalan, a space drama from Battlestar Galactica creator Ron Moore, a drama about a morning show starring Reese Witherspoon and Jennifer Aniston, and an adaptation of Isaac Asimov’s classic science fiction novel Foundation.
While we have dedicated platforms from heavy hitters like Amazon Prime, Hulu, and Netflix, as well as exclusive systems such as Stargate Command and CBS All Access, Apple has yet to announce exactly where any of these announced shows will debut.
While Planet of the Apps and Carpool Karaoke both debuted on Apple Music, that platform isn’t really suited for video, and Bloomberg Businessweek reports that these new shows won’t be debuting on that service anyway.
Apple’s done well for itself when it comes to its own forays into streaming subscriptions; Apple Music recently surpassed 40 million paying subscribers, putting it on the path to eclipse Spotify in the US later this year.
The obvious goal here is to entice customers to Apple’s closed ecosystem of hardware with its own content, selling subscriptions to its shows to encourage people to watch on their iPhones, iPads, and/or Apple TV, much like Apple Music and the App Store encouraged people to invest in those products.
With such a long list of shows on the way, Apple is going to have to debut a platform that’ll allow it to stand up to the likes of Netflix.
Apple has an advantage here: it’s a well-established name with a solid track record, but even with that track record, it’ll come down to the quality of the shows that it produces.

The orginal article.