Summary of “From Muji to Ikea: Why the best retailers think like UX designers”

According to a study by PwC and SAP, just half of retailers are meeting these expectations.
Whether they’re digital-first companies like Stitch Fix or long-standing brands like Ikea, winning retailers embrace human-centered design.
Consumers want in-person experiences-in fact, online retailers that open brick-and-mortar locations report a five- to eight-fold increase in sales.
In New York, Muji has experimented with retail concepts including a DIY essential oil bar and an embroidery service.
While tech plays a significant role in helping people shop on their terms, retail should also involve a human touch.
Because smart speakers bridge the online and offline worlds, they offer retailers a new way to interact with shoppers beyond the moment of making a purchase.
The voice space is quickly growing, and soon we’ll see many more retailers create apps that bring shopping into the home.
Retailers will need to understand how every touchpoint with their brand contributes to a holistic experience.

The orginal article.