Summary of “The Future of Music Festivals Is the Internet?”

This year a wall of ferns situated stage right became the latest quirk at one of America’s most unusual music festivals.
Pickathon’s founder is fortifying the festival’s digital presence amid increasing turbulence in the world of live music.
The same year Pickathon kicked off, a concert promoter named Paul Tollett started another underfunded music festival in the desert of Southern California.
The festival lost nearly a million dollars and might have been a forgotten blip in the history of live music.
It’s placing an intense strain on the festivals just below the top tier, which can face devastating financial straits if music fans don’t show up.
Might the challenge of trekking to a festival and the risk that the whole thing turns out to be a Ja Rule-endorsed scam convince young people that it’s simply not worth the effort? Why leave home to enjoy live music when YouTube will beam it directly to your bedroom? Insiders in the live music business are confident that the appeal of festivals will be ongoing, and not just a fad taken up by millennials.
Despite its elaborate digital efforts, Pickathon will not have the most popular online music festival event of the year.
Festivals often include the right to livestream a set in the contracts that artists sign but have to renegotiate for other rights to the music, as Pickathon does for its original videos.

The orginal article.