Summary of “The Amazonization of Whole Foods, one year in – TechCrunch”

At the time, Amazon said the goal was to make “High-quality, natural and organic food affordable for everyone.” Bananas, avocados and even tilapia was going to be cheaper than before.
A bunch of other Amazon offerings involving delivery options were also mentioned, including the getting of Whole Food groceries through a then new Amazon Fresh grocery delivery program and Whole Foods private label products would be made available through Prime Now and Prime Pantry.
Further, Amazon lockers would be showing up at select stores to make pick ups and returns easier for Amazon customers.
Walking into my local Whole Foods, the Amazon branding is everywhere from the deep orange lockers off to the side, the large, green Amazon Fresh coolers greeting me at the entrance to the parking lot and rows of bags ready for pickup and delivery via Amazon workers.
You want to do one better, just download the Amazon app to your smartphone, use the code given and then purchase with Apple pay using your Amazon Prime credit card for maximum benefits.
I’ve also enjoyed using the integrated partnership to order Whole Foods items straight from my Amazon Fresh account.
With Amazon, I can order from various stores, including Whole Foods through my Amazon Fresh account all in one order and then choose a time for delivery.
There’s still some bumps with that process – you can’t order every item available in Whole Foods, just what Fresh offers that week through the Amazon platform.

The orginal article.