Summary of “How ‘BoJack Horseman’ Got Made: An Oral History”

The email from Raphael Bob-Waksberg to Lisa Hanawalt on March 22, 2010, was to the point: “Hey, do you have a picture of one of your horse guys, by himself? I came up with this idea for a show I’d like to pitch. Tell me what you think: BoJack the Depressed Talking Horse.”
Raphael Bob-Waksberg: The question was: “Could it be sports? Instead of a former sitcom actor, could he be a former racehorse? And what would that look like?” I had some pitches for that, and how the story would change, but I said, “I really like the show-business angle and here’s why “.
Steven A. Cohen: I think one of the great things about Michael is that he’ll come in and try to push something to a certain place – or maybe try just to push Raphael for the first time, to see how much he really believes in this idea.
Raphael Bob-Waksberg: The whole tagline for Secretariat – “He’s tired of running in circles” – came out of that meeting with Michael about BoJack, where we talked about how BoJack is tired of running in circles and he wants to do something else.
The script process, once we hired Raphael to write the script, was also the beginning of knowing how it would be to work with him.
Noel Bright: I love how Raphael tells the story about how the casting went: “Can we get this person?” “Sure!” “Wait – we really can get that person?” And then, all of a sudden, “Yeah, that person just said yes.
The culmination of more than three years of talking, writing, drawing, and animating saw Raphael’s “Depressed Talking Horse” become BoJack Horseman at the stroke of midnight on August 22, 2014, when the series went live.
Raphael could have made that show just a funny cartoon for grown-ups, and it probably would have been fine.

The orginal article.