Summary of “YouTubers are not your friends”

Against a quiet backdrop of autumnal ornaments and a roaring fireplace, YouTuber Charisma Star welcomes her audience with a familiar line: “Hey, my beautiful shining stars!” They respond eagerly in turn.
Ferchaud co-authored a paper last year – “Parasocial attributes and YouTube personalities: Exploring content trends across the most subscribed YouTube channels” – with an eye toward the most popular influencers.
These relationships are vital to YouTubers’ success, and they are what turns viewers into a loyal community.
Leslie Rasmussen, an assistant professor of communications at Xavier University, argues that while some YouTubers may not even be aware they’re cultivating parasocial relationships, the steps they take to grow their audiences are exactly that.
Because creators often earn money off their fans through memberships, Patreons, and other cash avenues, there are fans who feel entitled to specific details about the lives of creators or even specific content.
“Sometimes viewers will feel some sort of ownership over the creator and the content.” The divide between creators’ lives and their work is a fine line.
In the case of YouTubers like Charis Lincoln, it’s a tricky balancing act.
“Some YouTubers have talked about how they want to do things creatively but feel constrained to what the audience wants or feeling that frustration that the audience doesn’t necessarily want to see what they want to do,” says Ferchaud.

The orginal article.