Summary of “New Ikea report finds that people don’t feel at home in their homes”

3 minute Read. Every year, Ikea Group and INGKA Holding publishes a research report on how people live in and relate to a specific aspect of their homes.
In other words, 35% of people who live in cities don’t feel at home in their house or apartment.
Almost a quarter of people who live with others feel more comfortable outside of their homes altogether.
On the other hand, people report a creeping unease with their living spaces: 53% of young families don’t get a sense of belonging from their residential home.
“Life at home is changing, profoundly, all over the world,” the report concludes.
As the writer Sarah Amandolare pointed out a few years ago, “Home” has become less permanent and more transient than ever, and, as a result, we’ve stopped thinking of our homes as “Self-expression.”
Ikea, of course, has a stake in helping people feel like they can create a sense of belonging, regardless of where home is-and a real shot at doing so, given its scale and ubiquity in cities.
Rather than suggesting a new sofa, the report ends with an interactive quiz that asks about how you feel at home, mapping your answers on a pictograph and offering you a personalized “Manifesto” of affirmations about finding alone time and building community.

The orginal article.