Summary of “This Year Looks A Lot Like The 1976 Democratic Primary. What Does That Mean For 2020?”

“What Jimmy Carter has thought is that many people are turned off by the old politics, Watergate, stress, issues, and now,” Sally Quinn wrote at the time, “They simply want to make it through the night.”
Carter’s campaign recognized early on, the New York Times wrote, that though there might “Be passing moments of interest in other concepts,” one subsumed all others: “The issue of integrity” – and “The most successful candidates would base their pursuits on that foundation.” A decade later, Jerry Rafshoon, Carter’s TV ad maker, told the New Republic that the basis for the campaign’s materials – an array of gentle PBS-looking clips – was Carter’s existing message.
“We looked at the footage we had, and these were the lines that were capturing audiences. Who came up with it? Jimmy Carter the candidate,” he said.
Thus, in ads and on the trail: Jimmy Carter spent a lot of time talking about love.
Despite cratering the word “Liberal” for a quarter century, during the actual campaign, Carter frustrated a wide array of Democrats and reporters by eluding ideological categorization.
Today, there’s a clear echo of the Carter language in Cory Booker’s vague but effusive “Conspiracy of love.” Booker loves to talk about love and compassion, to post memes about realizing one’s inner possibilities, to a Carteresque degree.
Though Carter’s campaign autobiography Why Not the Best? opens with quotes from Reinhold Niebuhr, Bob Dylan, and Dylan Thomas, it is a straightforward account of growing up poor on a working farm.
“I’m for Jimmy Carter,” musician Percy Sledge said during a campaign event, “Because he’s got his shit together.” The candidate of love also volunteered lines like, about Richard Nixon, “I despise the bastard, but I pray that he will find peace.”

The orginal article.