Summary of “Buc-ee’s: The Path to World Domination”

The Bastrop Buc-ee’s opened in 2012, and it has more or less the same relationship to the first Buc-ee’s store that a Boeing 747 has to the biplane the Wright brothers flew at Kitty Hawk.
“We’ll have people come from out of state and say, ‘I was told that we couldn’t go to Texas without stopping here.’ ”. The Buc-ee’s store in Bastrop may be staggeringly oversized in just about every way, but in the Buc-ee’s empire, it’s not particularly special, just one of fourteen enormous stores and not even close to the biggest.
Their regular stores became ever spiffier too, with Aplin enlisting the well-known convenience-store designer Jim Mitchell to help make Buc-ee’s both more welcoming and more profitable.
The Katy Buc-ee’s, which opened in late 2017, has been certified by the Guinness Book of World Records as having the world’s longest car wash.
As Buc-ee’s has become an ever bigger part of Texas, Aplin has gotten more active in the politics of the state.
In the early days of Buc-ee’s, Aplin served on the local school board.
Over the past six years, Buc-ee’s has pursued trademark-infringement lawsuits against a series of smaller convenience stores-Chicks, in Bryan; B&B Grocery, in Uvalde; Irv’s Field Store, in Waller-all of which Buc-ee’s believed had ripped off part of its brand.
Last year, a Buc-ee’s lawsuit against an Atascosa travel center called Choke Canyon made it all the way to trial in federal court, where Buc-ee’s accused its rival of stealing key parts of the Buc-ee’s brand, among them a “Friendly smiling cartoon animal similarly oriented within a circle and wearing a hat pointed to the right” and even Beaver Nuggets themselves, which Choke Canyon passed off as “Golden Caramel Corn Nuggets.”

The orginal article.