Summary of “How Protein Conquered America”

Protein has emerged as an undisputed Good Choice over the past 50 years of warring scientific studies slagging fat and carbs, endless opportunistic fad diets, and skyrocketing obesity in America.
As a powerlifter, I have a particular need for protein to keep my muscles strong, and drinking protein powder is a mildly unfortunate reality on most days – few foods have as much protein, gram for gram.
A creamy protein drink would help a dieter coast toward their required protein intake for the day and sate a sweet tooth in a hurry, without requiring them to commit to a whole tub of protein powder.
In the pre-supplement era, if protein had a downside, it was that it couldn’t be eaten isolated from other kinds of calories – milk has fat, beef has fat, soy has fat, and any substantial amount of plant-derived protein is high enough in carbs to make Gwyneth Paltrow faint.
It’s difficult to put a number to how big the protein industry is or will be, as the line between supplements and food continues to blur; as part of the projected trillion-dollar wellness industry, there is plenty of room to grow.
If protein in general is hardly a panacea, the health outcomes of consuming protein supplements are downright murky.
Another common claim against protein products, including Muscle Milk’s ready-to-drink ones, is that they don’t contain as much protein as their label says – 10 grams instead of 15, according to Labdoor’s tests on a Muscle Milk drink.
The sheer count aside, there is also a lot of mysticism and conflicting research about how much protein bodies can even process at once.

The orginal article.