Summary of “What You Need to Stand Out in a Noisy World”

For years, I’ve been grappling with the question of how professionals in an increasingly noisy and frenetic world can ensure their expertise is recognized.
These are social proof, which gives people a reason to listen to you; content creation, which allows them to evaluate the quality of your ideas; and your network, which allows your ideas to spread. Without at least two of these, though ideally you have all three, it’s structurally almost impossible for your message to break through.
You can leverage the power of social proof to ensure your ideas are taken more seriously – immediately – by making an effort to align yourself with people and institutions that are known and respected within your industry.
Social proof enables others to “Relax” about you; they don’t need to be so vigilant in evaluating your credentials because you’ve already been vetted by others.
Content Creation You can’t become recognized for your ideas if you don’t share them.
The first is that access to a diverse group of people exposes you to different perspectives that can spark new ideas and enables you to refine your ideas by receiving thoughtful and relevant feedback.
The second is that a wide network enables your ideas to spread faster, because you’re starting with a larger base of people who are motivated to speak, tweet, blog, and write about your ideas with their own audiences.
At a foundational level, you need to be viewed as credible, you need to share your ideas publicly so others can see your expertise for themselves, and you need to have a network that’s eager to spread the word.

The orginal article.