Summary of “The Future Of The Mall Might Be On Your College Campus”

Chain retailers have their eyes on a new type of mall – your university.
The University of Pennsylvania was one of the first institutions of higher education to bring retailers onto its campus at what is now known as Sansom Place, said Swain, who worked on the project in the early 2000s.
Today, retailers on the campus include Urban Outfitters and Lululemon, which both pay rent to the university, with profits going back into the university’s real estate portfolio.
It has opened 98 small-format stores so far, with 26 of them located near college or university campuses, a company spokesperson told BuzzFeed News.
In the last two weeks, it opened three small-format stores in East Lansing, Michigan, near Michigan State; in Lexington, Kentucky, near the University of Kentucky; and in Seattle near the University of Washington.
“We want campus life experiences to be convenient and enjoyable,” the University of Minnesota’s vice president of university services, Mike Berthelsen, told BuzzFeed News.
Many university representatives who spoke to BuzzFeed News anticipate that retail will become a more central part of campus life.
Berthelsen, at the University of Minnesota, said the school is in discussions with the city of Minneapolis and the local community to envision the future of its college areas, including its retail centers.

The orginal article.