Summary of “Just-add-water: dehydrated products are environmentally friendly”

I now know that brands who call water “Aqua” are simply abiding by the International Nomenclature of Cosmetic Ingredients, but at the time, the fancy vocabulary struck me as a mild consumer scam designed to hide how much of our fanciest consumer products are simply water.
So 25 years later, when brands started shipping normally waterlogged products to consumers with all or most of the water removed, I was intrigued.
According to the Ellen MacArthur Foundation, more than 90 percent of a typical bottle of cleaning product is simply water.
Drying out these cleaning and personal care products does several environmentally friendly things: It reduces their volume, thus reducing the number of boats and trucks needed to transport them.
Truman’s, which also launched in February, says shopping for cleaning products is too confusing and onerous, offering as an alternative four concentrated cleaning products for glass, floors, bathrooms, and all-purpose, shipped in small recyclable plastic refill cartridges that fit in the neck of its reusable plastic spray bottles.
It’s a subscription refill service for five cleaning products that lets you choose your scent, your bottle and baseplate color, and – for an additional $7.95 fee that strikes me as patently ridiculous – a customizable label.
Asking consumers to dilute the product at home means 97 percent less water being transported That all sounds great, but in actuality, distribution of Unilever’s products, which range from Dove to Axe, Hellmann’s to Bertolli, Suave to Tresemm√©, only accounts for 3 percent of Unilever’s greenhouse gas emissions.
While a lot of these supposedly more sustainable consumer products are rightly criticized for feeding our ever-expanding appetite for more stuff, you can’t quibble with making cleaning products – a necessary component of doing life – more sustainable.

The orginal article.