Summary of “Escape rooms are very big business”

Brands like HBO and Ford have been creating promotional escape rooms for years now; Red Bull runs a whole Escape Room World Championship.
Pop culture is so saturated with escape rooms that this past January, Columbia Pictures released the pulpy horror flick Escape Room, which should not be confused with either of the other two recent horror movies about escape rooms also called Escape Room.
That’s a common misconception, Scott Nicholson, a professor at Wilfrid Laurier University in Ontario and the world’s leading scholar of escape rooms, tells me, “Not all escape rooms are about escaping a room.” The name, he agrees, is a problem, mostly because it does not connote “Collaborative adventure!” so much as “Claustrophobia!” or “Panic!” and that’s just such a limited understanding of what an escape room can be.
The Spiras, who are in their early 30s and live in Weehawken, New Jersey, write Room Escape Artist, the blog of record for escape rooms.
For Nicholson, the escape room scholar, that was part of what drew him in: Creating escape rooms requires a wide-ranging skill set, and so does playing them.
“The Unbelievably Lucrative Business of Escape Rooms” didn’t exactly say you should open an escape room, but it did suggest that maybe you could open an escape room, and maybe, if you did, it wouldn’t be that hard to get rich quick.
“We wouldn’t be able to make such a game for that anymore. Now that’s around half of what you’d need.” As the line between immersive theater performance and escape room gets blurrier, more escape rooms are hiring actors, and the trouble with actors is they have to be paid.
“The future of escape rooms,” says Chris Lattner bluntly, “Will be that only the very good escape room companies will survive. And the others will just die out.” Which, from his perspective, is just fine, because he is bored.

The orginal article.