Summary of “Netflix doesn’t want to be a better streaming service”

Disney delivered what could only be perceived as a fierce punch back: it will end its distribution deal with Netflix in 2019, launching its own standalone subscription service instead. Disney’s deal has no doubt been in the works for months, but the timing seemed particularly pointed – especially since Disney’s press release touting its streaming service plans gave the Netflix split its own breakout paragraph.
Netflix’s ambitions clearly go far beyond creating a streaming service, but both the Millarworld acquisition and the Disney reaction point to a changing media landscape.
Variety’s Andrew Wallenstein characterized it as Netflix “Trying to become more like Disney by bringing in a superhero factory,” and Netflix certainly did everything it could to fuel that perception.
That amounts to Netflix getting into the publishing business, turning it from a streaming service that creates related content into a full-fledged entertainment company that operates across multiple mediums.
The same logic has been behind its original content push, as well as that of Hulu, Netflix, and every other self-respecting service.
If its new goal were to become Disney faster than Disney could become Netflix, then it would have already lost.
Disney’s decades of movies and TV shows are all ready to go, and its standalone streaming service is set to launch in 2019.
The company will lose Disney’s licensed content, but Netflix execs seemed to recognize long ago that the best way for the company to control its own destiny was to control the content it was distributing.

The orginal article.