Summary of “How supermarkets choose where to open and where to close”

The Waitrose in question – where everyone who holds a MyWaitrose card gets a cup of coffee – is a Little Waitrose, one of the convenience outlets so many supermarkets are opening in cities across the UK. Five minutes’ walk away, Sainsbury’s plans to open one of its Local convenience stores, on an old cinema site.
The pattern repeats throughout Newcastle: supermarkets stacked two or three deep in affluent or student areas, while other areas of the same city are neglected.
Tesco’s recent announcement that it will close 43 stores can tell us a lot about where supermarkets choose to operate in cities.
From Kensington in Liverpool to South Tottenham in London, Tesco’s decision about where to close stores isn’t random – it’s a reminder that, ultimately, it is sales-per-square foot, not local community need, that dictate where supermarket chains choose to locate.
Supermarkets can rely on loyalty card data for insights into who their customers are, where they live, what they buy and when.
Twenty years ago campaigners worried about “Food deserts”, as supermarkets abandoned city centres for hypermarkets on the edge of town.
Now cities and towns are experiencing a recolonisation, as the supermarkets return to hollowed-out high streets to open convenience stores, which are typically under 3,000 sq ft.
That might mean setting rules for where supermarkets can open, like in San Francisco, where chain stores must provide evidence they are appropriate for the neighbourhood.

The orginal article.