Summary of “What LeBron James’s move to Los Angeles means for his Nike sneaker line”

Fifteen years ago, LeBron James – then fresh out of high school and yet to play a single NBA minute – signed an unprecedented, seven-year, $90 million contract with Nike, which famously included a clause that would pay him even more if the presumptive No. 1 overall pick landed in a major market such as New York, Chicago or Los Angeles.
The combination of James’ move to Los Angeles and the resurgence of his signature line after an incredibly successful year with the LeBron 15 has led to significant internal excitement at Nike heading into the launch of his 16th signature model.
The LeBron 15, James’ primary shoe for the 2017-18 season, served as a bounce-back model after two down years created by the polarizing design of the LeBron 13 and the shortened design timeline of the LeBron 14, which was necessitated by a series of last-minute changes.
Heading into this summer, while planning the LeBron 16, Nike decided not to develop a batch of LeBron 16 samples in colors informed by the hues of suitors such as the Philadelphia 76ers, Houston Rockets, Lakers and Cavs. Instead, the brand took a more team-agnostic approach while mapping out the upcoming season, focusing on extending the #LeBronWatch concept, which was a smash hit on social media as well as in the sales department.
Because James left Cleveland on more amicable terms this time, Nike is moving forward with winter plans to re-release the Zoom LeBron 3, the model he wore when he first led the Cavaliers to the postseason in 2006.
In order to hit on the much-discussed “Billion-dollar” potential of his lifetime deal, James would have to reach a sales trajectory on par with the Jordan Brand’s constant rise over the past two decades, with LeBron sneakers selling consistently well after his retirement and into his early 50s, which means not just re-releasing classic sneakers but also continuing to make the new annual LeBron releases something that will sell well both now and into the future.
Nike also will look to expand the umbrella of LeBron signature products into a trio of categories: lifestyle-driven updated looks, true-to-form retro silhouettes and annual new models of the primary line that should one day reach the LeBron 20.
Although as the company plans for that future, it is aware that James, who signed a four-year deal with the Lakers, could eventually wear a LeBron 20 while playing in a home city other than Los Angeles.

The orginal article.

Summary of “How LeBron James’ decision instantly changed Los Angeles Lakers, Cleveland Cavaliers and NBA”

In a few hours, the NBA would learn where LeBron James had decided to spend the next phase of his NBA career, and Buss’ Lakers had emerged as the favorites to sign him.
Change the culture, give the franchise a facelift, then get two of the biggest Lakers stars of the past four decades – Magic and Kobe – to help recruit the best player of his era, LeBron James.
During the season, Lue and James texted constantly about the team or how James was feeling as he averaged 38.0 minutes per game over the 104 games the Cavs played.
As columnist Marla Ridenour wrote in the Akron Beacon Journal on July 2: “I thought my heart was protected. I thought I was prepared for LeBron James to leave Cleveland again. … As James heads to the Los Angeles Lakers, I was overcome by the feeling that the most awe-inspiring moments I have witnessed in my 41-year career might be behind me.”
Ramona Shelburne shares what signing LeBron James means to Lakers president and co-owner Jeanie Buss after 18 tumultuous months for the franchise.
LAKERS’ COACH LUKE Walton had started thinking about what it would be like to coach James a few weeks earlier, as he prepared for his role in a pitch meeting, should James grant one to the Lakers.
LeBron James has officially joined the Los Angeles Lakers.
His lifetime Nike deal no longer includes the famed “Major market” clause, but the business of LeBron James will see a boost from his move to Los Angeles.

The orginal article.

Summary of “Lakers signings part of Magic’s plan”

Shortly after LeBron James announced he would sign a four-year, $153 million deal with the Los Angeles Lakers on Sunday evening, his longtime ear-whisperer, Lance Stephenson, agreed to become his teammate.
Here is the answer: exactly what James and Lakers president Magic Johnson planned when they met for more than three hours on the first night of free agency.
According to multiple sources within the Lakers and close to James, this is the rollout of a plan Johnson outlined for James the night of June 30 at James’ home.
The subsequent deals, which sources say James has consulted on but have been executed at Johnson and Lakers general manager Rob Pelinka’s direction, follow this vision.
The Lakers are indeed attempting to chart a new course for James’ Lakers future, one that is vastly different from the style of basketball he played with the Cleveland Cavaliers.
“Unlike most free agents changing teams, LeBron is arriving with the Lakers as an all-time great,” a source close to James said.
What Johnson pitched to James was a team stocked with tough-minded playmakers like Stephenson and Rondo who could free up James to finish in the lanes and from the post, rather than having to create the lion’s share of the offense himself.
Beyond James’ role, the Lakers realize they have a young team and see adding Rondo as a key piece to provide leadership besides James.

The orginal article.

Summary of “How close are LeBron James, Los Angeles Lakers to winning a title?”

LeBron James is headed to the Los Angeles Lakers, with or without another superstar alongside him.
The timing of James’ announcement that he has agreed to a four-year, maximum deal with the Lakers – including a player option in the final year – a day after Paul George and Chris Paul reportedly agreed to re-sign with their current teams suggests that this decision wasn’t necessarily about the players he’ll join in L.A. With James electing to sign a long-term deal rather than playing year to year, as he did after returning to the Cleveland Cavaliers four years ago, it further indicates that he is in this for the long haul rather than focused on challenging the Golden State Warriors right away.
Still, the whole purpose of signing James is building the Lakers back into a championship contender.
Though James seems largely impervious to the effects of aging, at 33 there is urgency for the Lakers to get there sooner rather than later.
The Lakers could still get up to $16-plus million in cap space by waiving forward Luol Deng, while stretching the remaining two years on his contract would get the Lakers to nearly $25 million in cap room.
Will the Lakers add another star in 2019?The scenario I’ve outlined where the Lakers sign nothing but one-year deals this summer would leave L.A. with something like $25 million in cap space in 2019 with Deng on the books.
Let’s take an early stab at what we can expect from the Lakers with LeBron utilizing projections based on the multi-year, predictive version of ESPN’s real plus-minus.
The Lakers don’t likely have a path to challenging the Warriors next season, even with James.

The orginal article.

Summary of “The King Has Landed: Making Sense of LeBron James in Purple and Gold”

Around the start of the 2017 NBA playoffs, executives and agents across the NBA began to increasingly discuss the possibility of LeBron James taking his talents to the Lakers after hitting free agency in 2018.
LeBron James agreed to a four-year, $154 million contract with the Lakers, Klutch Sports announced in a press release on Sunday night.
With LeBron officially agreeing to sign with the Lakers, it’ll be fascinating to monitor what type of leverage the Spurs can create for Kawhi Leonard, who still desires to play for the Lakers, according to multiple league sources-all of whom say offers to the Spurs have been underwhelming.
If the Lakers play hardball, it’ll be difficult for the Spurs to create any leverage if Leonard is indeed hell-bent on joining the Lakers by any means necessary.
If the Lakers take a power-play route, they can give LeBron something he has never had in his career: a contender that’s built to last.
If James brings the Lakers back and starts a new era of glory days in Los Angeles, it’s another notch in his column for the GOAT argument.
If LeBron wins a title or titles in Los Angeles, it’d mean that his team toppled the so-called inevitable Warriors dynasty in the most loaded conference in league history and then took down a formidable opponent in the East: Likely either the young, hungry Sixers or a Celtics team helmed by his former teammate in Kyrie Irving.
The Lakers ultimately provide LeBron with a world of upside: the chance to win another title with his third team in a new conference in a new era while guiding the most popular basketball franchise in the world back to the top of the league.

The orginal article.

Summary of “How Good Will The Lakers Be With LeBron?”

On Sunday night, the sky opened up and watered the thirsting Laker franchise, as LeBron James, the world’s best basketball player, chose to join the Los Angeles club as a free agent, agreeing to a four-year, $154 million deal, according to Klutch Sports, the sports management agency that represents James.
The more pressing issue for the 33-year-old James is how quickly he and the young Lakers can become title contenders while Golden State essentially has a stranglehold on the league.
The answer obviously hinges on the route Los Angeles takes next: either a more patient approach that lets the talented yet unseasoned Lakers develop around James, or a more aggressive one that involves trading some of that talent for a proven star like Kawhi Leonard.
Regardless of which path the Lakers take, they will be considerably improved if LeBron can stay healthy the way he always has.
The first scenario, in which LeBron plays with the homegrown Lakers, would be a pretty far cry from 2014, when he started his second stint with Cleveland by playing alongside two other established scorers in Kyrie Irving and Kevin Love and thrived in a wide-open offense that catered to James’s unique ability to drive and kick.
The Lakers ranked near the bottom of the NBA in 3-point shooting and may need to scour the free-agent market for perimeter marksmen.
While Los Angeles boasts a much better defense than the Cavs had last year, the Lakers were similar to Cleveland in that they lacked a true rim-protecting presence on last season’s club.
Ball figures to be a part of the core going forward, even if the Lakers do push for Leonard.

The orginal article.

Summary of “Why LeBron James might have given us clues that he’s staying home this summer”

LeBron James sat down at the podium following what would turn out to be the final win of his season – 48 minutes played in a Game 7 victory in Boston to send him to his eighth straight NBA Finals – and made a statement before even uttering a word.
No magic pill that will allow Houston to keep all its ancillary pieces and still go out and add James to its stellar backcourt of James Harden and Chris Paul.
Which brings us to the Cavs. The team with which he has spent 11 of his 15 seasons as a pro and that plays its games about 40 miles north from his hometown of Akron, Ohio – in front of fans, as he described during the Eastern Conference semifinals, who make James think, “They know me.” The team that has several people close to James on the payroll: Randy Mims as its executive administrator of player programs and logistics; Brandon Weems as its director of scouting; Mike Mancias as its athletic trainer and athletic performance liaison.
Cleveland recognizes the importance of keeping James fresh from the basketball grind by planning an in-season excursion to Napa Valley, California, and giving its blessing for James to jet down to Miami to hang with former Heat teammates, as he did in between the second round and the conference finals these playoffs.
Some might say that would mean the circus following James’ decision for another 12 months, but when has James shied away from the spotlight? As former Cavs general manager David Griffin once put it, James “Thrives on chaos.”
Add in the fact that, as ESPN’s Ramona Shelburne reported, James won’t be seeking elaborate free-agency pitch meetings this summer; there is a sense of James already knowing what he needs to know.
For the third time in his career, the offseason revolves around LeBron James.
No matter where LeBron James chooses to take his talents next season, the 2018-19 NBA title odds will be greatly affected.

The orginal article.

Summary of “How the Sixers Can Have Their Cake and Eat It, Too”

San Antonio is currently unwilling to trade Leonard within the Western Conference, per multiple reports, and, as I reported before, the Sixers are expected to chase a Leonard trade.
Leonard rehabbed in New York away from the Spurs during the season, and he did so under the guidance of Dr. Jonathan Glashow, the chief medical officer of the Sixers.
If Leonard’s health gets a green light, then the remaining hurdle would be whether the Sixers can keep him beyond the 2017-18 season.
Leonard has a relationship with Brown from their two seasons together in San Antonio when Brown was a Spurs assistant coach; his decision to seek a second opinion shows health is a priority, so it’d conceivably help matters that his chosen physician is associated with the Sixers.
Order of Operations: Trading for Kawhi First If the Sixers receive word that James intends to sign with the team, it’d be easier for them to trade for Leonard and then sign LeBron, since they could kill two birds with one stone by freeing cap space in the Leonard trade.
Order of Operations: Acquiring LeBron First If the Spurs wait until later in the summer to trade Leonard, the Sixers could acquire him after signing James first.
The King reportedly feels “Elaborate presentations” are unnecessary, as his agents Rich Paul and Mark Termini will “Handle the process.” Meetings with James may not be fancy, so the Sixers should emphasize how he’d fit well with Philadelphia’s rising stars.
Then imagine the Sixers also acquiring a two-time Defensive Player of the Year in Leonard.

The orginal article.

Summary of “The 10 Biggest Questions of the 2018 NBA Free-Agency Bonanza”

Which teams will fall into the Phil Jackson zone? A select few teams will get to chase the ultimate brass ring this summer, but most will try to do their best just to keep up.
Any team could wind up overspending in the heat of the chase-the Pelicans nearly doubled their getout price on Solomon Hill two years ago-but the two most likely to pay up for a quick fix are the same ones that made the biggest splashes on draft night.
The quest to find a team in desperate need of a score-first, defense-last power forward to run the offense seems ambitious-though the Clippers, who nearly dealt for Melo last year and may be looking to beef up their bona fides as a superstar destination, make some sense.
Maybe if the Lakers strike out on building a team around current all-league players, they can sign the full boat plus Dwight Howard to form an All-NBA team from a decade prior.
Who will be the surprise team of the summer? Sam Presti’s ninja offseason hardly yielded historic returns, but last year’s surprise trades for a pair of All-Stars completely overhauled OKC’s roster and expectations, after Russell Westbrook’s John McClane act fizzled out in the first round of the 2017 playoffs.
The Bulls’ absorption of Omer Asik’s millstone contract at the trade deadline points to a longer view than this summer-Chicago native Anthony Davis will likely hit free agency in 2020, when the team’s books are protected to be pristine-but they have the potential cap space, assets, and market muscle to get friskier than expected.
Last year, just one RFA changed teams: Tim Hardaway Jr., and it took a gross overpay by a Knicks regime in transition to get him back to New York.
In the end, it was a total bust: A few teams moved up and down, but not a single veteran NBA player was traded for the first time in 15 years.

The orginal article.

Summary of “LeBron James to the Houston Rockets this summer? Here’s how it could happen”

If LeBron James’ goal this offseason is to join the team that gives him the best chance of knocking off Golden State after back-to-back losses to the Warriors in the NBA Finals, his best hope may be joining the Houston Rockets – who took the Warriors the distance in this year’s conference finals.
Because Houston is already too close to the salary cap to sign James outright before even dealing with new contracts for free agents Chris Paul and Clint Capela, getting LeBron to Houston would almost certainly require a trade.
Why? Because even if the Rockets were to pull off a sign-and-trade deal for James as a maximum-salary free agent, doing so would hard-cap them at the luxury-tax apron, estimated at $128 million for next season.
Max salaries for James and Paul, plus James Harden, would swallow up more than $100 million of that total.
So unless James or Paul is willing to take a massive pay cut – unlikely given their leadership roles in the National Basketball Players Association – LeBron opting in is the way to go.
Six months after a trade, LeBron would be eligible to sign a max extension with the Rockets, meaning he can get to Houston and sign a long-term contract without having to wait until the summer of 2019.
Can anyone besides the Warriors stop this dynasty? LeBron can hit free agency again, and anything is possible On free agency, James says ‘don’t have an answer’ Back-to-back champion Warriors dealt with back-to-back challenges all season What LeBron leaving would mean for Cavs Way-too-early 2018-19 Power Rankings Complete coverage of the NBA draft.
James would slide into Tucker’s role as starting power forward, and the Rockets would have their taxpayer midlevel exception to sign a backup shooting guard to replace Gordon.

The orginal article.