Summary of “Obesity Was Rising as Ghana Embraced Fast Food. Then Came KFC.”

KFC alone, he said, is only one factor in the country’s obesity epidemic, but it represents the embrace of western foods.
KFC executives see a major opportunity here to be part of people’s regular routines, a goal they are advancing through a creative marketing campaign and use of social media.
For now KFC customers in Ghana have fewer healthy options than in Western countries.
KFC emphasizes its focus on food sanitation and cleanliness.
“We wouldn’t go into a market unless we are comfortable that we can deliver the same food safety standards that we deliver around the world and people see that,” Greg Creed, the chief executive of YUM!, said in an interview last year on CNN. “They actually trust us that it’s so much safer to eat at a KFC in Ghana, than it is to eat obviously, you know, pretty much anywhere else.”
“Ghanaians would be better off eating less KFC. But that is the way of the world I’m afraid.”
“People march their sons and daughters to buy KFC and buy pizza and they like to show them what we can afford,” said Matilda Laar, who lectures about family and consumer sciences at the University of Ghana.
Mr. Awaitey, who celebrated his 27th birthday at a KFC, was raised eating local dishes like soup and banku, a mix of fermented corn and cassava dough.

The orginal article.