Summary of “Jackson Hole Revived Hollywood’s Most Powerful Speech for a Stirring New Tourism Campaign – Adweek”

So begins a stirring new ad from Jackson Hole, Wyo.’s Travel and Tourism Board.
It’s part of a national campaign that rolls out this week, shucking tired tourism cliches in favor of an emotional call to action crafted squarely for our time.
It sets the tone for the entire “Stay Wild” campaign, which the city hopes will become a movement much like “Keep Portland Weird.” The effort includes print and digital ads, an influencer program, murals in New York and San Francisco, and an experiential Super Bowl installation.
“Sometimes new business pitches are very stoic. We presented that video, and there were tears,” said group creative director Dustin Black.
Kate Sollitt, executive director of the Jackson Hole Travel and Tourism Board, said the group was immediately sold on the concept’s guts and versatility.
“Colle McVoy really kind of blew everybody out of the water,” she told Adweek during Advertising Week in New York.
More than most mountain towns, Jackson Hole is wary of visitors.
“It’s as much of a community campaign as it is a national one. We were really sensitive to make something that seemed genuine. Tourism advertising very quickly gets cliché or lofty or aspirational or ‘let your wild out!'”.

The orginal article.

Summary of “Don’t Get Too Comfortable at That Desk”

The new designs often include “Isolation rooms,” soundproof phone booths, and even lounges where technology is forbidden.
The corporations setting the new standard are not young Silicon Valley companies known for free food, slides and foosball tables at work – or for carefree spending, as at Apple, whose new corporate mothership cost a reported $5 billion.
Salesforce’s new skyscraper campus in San Francisco, for example, has areas on every floor for meditation, partly inspired by the teachings of Thich Nhat Hanh, a Buddhist monk.
“These workplace ideas are beginning to be adopted across all industries,” said Arlyn Vogelmann, a principal at Gensler, an architecture and design firm whose clients include Facebook and G.E.The new designs are not about looks.
Space drives behavior, experts say, and the goal of the new designs is to hasten the pace of sharing ideas, making decisions and creating new products.
The new model eschews the common dogmas of work life: Everybody gets an office, or everyone gets a cubicle, or everybody gets a seat on a workbench.
A diversity of spaces, experts say, is more productive, and the new concept is called “Activity-based workplace design,” tailoring spaces for the kind of work done.
The company faces a new wave of technology, as the market has shifted to software delivered and constantly updated as a service over the internet cloud, as opposed to being loaded onto individual computers, with the code often stored on compact discs and sold as a product every few years.

The orginal article.

Summary of “Is Hollywood’s Blockbuster Obsession Hurting Broadway? – Variety”

There’s no doubt that proliferation of big-money, long-running smashes is responsible for driving Broadway to new heights, with the rise of dynamic pricing leading to unprecedented profits for the most in-demand hits.
The seemingly endless revenue streams of Disney Theatrical’s “The Lion King” and “Wicked” are precisely what got other Hollywood studios – not to mention new independent producers and investors, eager for their own hits – into the Broadway game.
The rise of decades-long runs, starting with “The Phantom of the Opera”, has cemented Broadway’s landmark status, making it a powerful draw for the international tourists who play a major role in keeping those hits going.
Talk to the industry about the challenges it sees ahead, and it’s clear that as popular and profitable as Broadway has become, its blockbuster mentality has also given rise to, or exacerbated, some of its biggest problems.
The ongoing increase in ticket prices has long been a concern for Broadway, and while the advent of dynamic pricing has made growing numbers of tickets available at the lower end of the cost spectrum, it’s the premium price tags that get all the press.
The new normal is also responsible for a logjam in Broadway real estate.
There are only 40 Broadway theaters in total, and to give just one example, the unprecedented life span of “Phantom” means that the Majestic Theater hasn’t had a new show in it for three decades.
Talk to people in the industry, and more than one will tell you that a new, industry-wide solution to the problem will have to be found, and soon, for the Broadway play to survive.

The orginal article.

Summary of “Your Brain Has A Hunger Off Switch, And It May Be Possible To Switch It Off Faster”

A new study has located a set of brain cells that control appetite, and activating them by eating more of certain foods could be a key to losing weight.
The brain cells are called tanycytes and they’re found in a brain region called the hypothalamus, which plays a crucial role in how our bodies process what we eat into usable or storable energy.
The presence of these brain cells was already known, but this study shows for the first time that it may be possible to activate them by eating higher levels of particular nutrients.
The nutrients that appear to flick the hunger switch are two essential amino acids: lysine and arginine.
“Amino acid levels in blood and brain following a meal are a very important signal that imparts the sensation of feeling full,” says Nicholas Dale, a professor of neuroscience at the University of Warwick and lead study author.
“Finding that tanycytes, located at the center of the brain region that controls body weight, directly sense amino acids has very significant implications for coming up with new ways to help people to control their body weight within healthy bounds.”
The researchers believe the findings could help stem the obesity epidemic by pointing to new ways of triggering appetite suppression.
Quoting from the study: “A more detailed understanding of how food intake and energy expenditure are determined in the brain may lead to the development of new strategies for overcoming the obesity epidemic and other metabolic disorders.”

The orginal article.

Summary of “Physicist Max Tegmark Imagines How Artificial Intelligence Could Take Over”

After its launch in 2005 as a crowdsourcing Internet marketplace, it had grown rapidly, with tens of thousands of people around the world anonymously competing around the clock to perform highly structured chores called HITs, “Human Intelligence Tasks.” These tasks ranged from transcribing audio recordings to classifying images and writing descriptions of web pages, and all had one thing in common: If you did them well, nobody would know that you were an AI. Prometheus 10.0 was able to do about half of the task categories acceptably well.
Aside from their AI breakthroughs, one of the recent projects that the Omegas had the most fun with was planning how to make money as rapidly as possible after Prometheus’ launch.
The Elder Scrolls V: Skyrim, a game on which many of the Omegas had wasted more hours than they cared to admit, had grossed over $400 million during its first week back in 2011, and they were confident that Prometheus could make something at least this addictive in 24 hours using $1 million of cloud-computing resources.
The Omegas noticed that after Prometheus had binge-watched a few hundred films, it started to get quite good at predicting what sort of reviews a movie would get and how it would appeal to different audiences.
The Omegas scheduled their website launch for Friday, giving Prometheus time to produce more content and themselves time to do the things they didn’t trust Prometheus with: buying ads and starting to recruit employees for the shell companies they’d set up during the past months.
Over a timescale of months, the business empire controlled by the Omegas started gaining a foothold in ever more areas of the world economy, thanks to superhuman planning by Prometheus.
The current situation was very different: Prometheus already had the next steps figured out, so the limiting factor was simply how rapidly people could be guided to understand and build the right things.
Since Prometheus could accurately predict how long it would take humans to understand and build things given various tools, it developed the quickest possible path forward, giving priority to new tools that could be quickly understood and built and that were useful for developing more advanced tools.

The orginal article.

Summary of “Your Brain Has A Hunger Off Switch, And It May Be Possible To Switch It Off Faster”

A new study has located a set of brain cells that control appetite, and activating them by eating more of certain foods could be a key to losing weight.
The brain cells are called tanycytes and they’re found in a brain region called the hypothalamus, which plays a crucial role in how our bodies process what we eat into usable or storable energy.
The presence of these brain cells was already known, but this study shows for the first time that it may be possible to activate them by eating higher levels of particular nutrients.
The nutrients that appear to flick the hunger switch are two essential amino acids: lysine and arginine.
“Amino acid levels in blood and brain following a meal are a very important signal that imparts the sensation of feeling full,” says Nicholas Dale, a professor of neuroscience at the University of Warwick and lead study author.
“Finding that tanycytes, located at the center of the brain region that controls body weight, directly sense amino acids has very significant implications for coming up with new ways to help people to control their body weight within healthy bounds.”
The researchers believe the findings could help stem the obesity epidemic by pointing to new ways of triggering appetite suppression.
Quoting from the study: “A more detailed understanding of how food intake and energy expenditure are determined in the brain may lead to the development of new strategies for overcoming the obesity epidemic and other metabolic disorders.”

The orginal article.

Summary of “Your Brain Has A Hunger Off Switch, And It May Be Possible To Switch It Off Faster”

A new study has located a set of brain cells that control appetite, and activating them by eating more of certain foods could be a key to losing weight.
The brain cells are called tanycytes and they’re found in a brain region called the hypothalamus, which plays a crucial role in how our bodies process what we eat into usable or storable energy.
The presence of these brain cells was already known, but this study shows for the first time that it may be possible to activate them by eating higher levels of particular nutrients.
The nutrients that appear to flick the hunger switch are two essential amino acids: lysine and arginine.
“Amino acid levels in blood and brain following a meal are a very important signal that imparts the sensation of feeling full,” says Nicholas Dale, a professor of neuroscience at the University of Warwick and lead study author.
“Finding that tanycytes, located at the center of the brain region that controls body weight, directly sense amino acids has very significant implications for coming up with new ways to help people to control their body weight within healthy bounds.”
The researchers believe the findings could help stem the obesity epidemic by pointing to new ways of triggering appetite suppression.
Quoting from the study: “A more detailed understanding of how food intake and energy expenditure are determined in the brain may lead to the development of new strategies for overcoming the obesity epidemic and other metabolic disorders.”

The orginal article.

Summary of “The Cult Of Crocs: Can The Brand Make A Comeback By Fighting Its Haters?”

There are only two types of people in the world: Crocs lovers and Crocs haters.
Award-winning British designer Christopher Kane, a noted Crocs admirer, sent models down the runway for London Fashion Week in Crocs embellished with rhinestones.
“We are the brand that people love to hate,” admits Michelle Poole, Croc’s head of global merchandising.
Her appreciation for the brand is so deep that she even convinced her fashion-forward mom-who owns multiple Gucci bags-to give the shoes a try, and now mother and daughter are Crocs wearers for life.
There’s also a sense that the brand might be losing some of its mojo-or that Crocs detractors may be successfully shaming Crocs customers out of buying the shoes.
In one fell swoop, the phrase empathizes with Crocs customers while framing Crocs haters as judgmental and intolerant.
The question is, will this new branding be able to change the narrative about Crocs? Will Crocs succeed in empowering customers to wear the shoes proudly, as a marker of individuality and uniqueness? New data appears to show that the company is on the right track-particularly with younger consumers.
From the brand’s perspective, it is particularly important to nurture Crocs’ youngest consumer and ensure that these impressionable Crocs wearers do not feel peer pressure to give up their clogs as they start making their own sartorial choices.

The orginal article.

Summary of “Sports Has a Fake News Problem”

Last fall, a bit of fake news made Jones into a studlier kind of patriot.
Fake sports news, like fake political news, doesn’t just set out honey traps for conservatives.
One-in the words of writer Alex Reimer-is that “There’s a greater appetite for facts in sports than politics.” The Washington Post’s Dave Weigel suggested that fake sports news was easier to debunk.
Really, what’s weirder: the fake news that had Jerry Jones waxing about “Patriotic superheroes”? Or the real news-reported by Van Natta and Wickersham-that one NFL official thought players should wear uniform patches that said “Team America”?
Some fake sports news probably owes less to politics than prankery.
Their contribution to fake news was to simultaneously pose as Putinites and American antifascists-it’s like a Russian nesting doll made out of Adam Schefters.
Fake sports news will flourish as long as Trump keeps talking sports and probably long after he moves on to other subjects.
The new wave of fake sports news also highlights a question once asked by former Raiders executive Amy Trask: Why do otherwise skeptical news consumers believe whatever they read about sports? With junk like the Bennett story filling their social media feeds, they probably won’t anymore.

The orginal article.

Summary of “Can Anyone Beat Jeff Bezos?”

In a few years, they would almost certainly be trying to put each other out of business-if they weren’t already doing so secretly.
When the meal-kit delivery service Blue Apron announced it was going public its bankers had planned to price its initial public shares between $15 and $17. But upon the mere news that Amazon had concocted a pithy slogan-“We do the prep. You be the chef.”-for a potential future meal-delivery business of its own, Blue Apron was forced to slash the share price to between $10 and $11. Earlier this year, supermarket chains saw their market capitalization recede by $22 billion in a mass sell-off just hours after Amazon had announced that it was buying Whole Foods.
Presumably, these investors had nightmares of owning shares of the next Borders, which is out of business, or Barnes & Noble, which saw its stock drop some 75 percent in the past two years alone.
The Amazon Effect, alas, is no longer unique to Amazon.
A June 2017 Ball State University study noted that about half of all U.S. jobs could be eliminated in the coming years due to advances in automation.
A March report by PricewaterhouseCoopers estimates that 38 percent of all jobs in the U.S. could be lost to automation in just 15 years.
In reality, the Industrial Revolution was a horribly painful event that spanned some 80 years.
An abiding and solid company, and even an entire industry, can fall in just a few years as a result of technology in the hands of an adept competitor.

The orginal article.